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Strategic Brand Management: Building, Measuring, and Managing Brand Equity: Kevin Lane Keller: 9780131201156: Amazon.com: Books
Artikel 2 Keller (1993) - Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Studeersnel
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Managing the consumer-based brand equity process: A cross-cultural perspective - ScienceDirect
PDF) Customer-based brand equity: a literature review
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The Swatchers: Brand equity
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PDF] A proposed model for measuring the brand equity in sports organizations | Semantic Scholar
